We aimed to bring Amplify Arts Project's vision of empowering creativity and community to life by focusing on immersive experiences and a supportive environment.
Rowan Dowdall
Lead Designer
We aimed to bring Amplify Arts Project's vision of empowering creativity and community to life by focusing on immersive experiences and a supportive environment.
Rowan Dowdall
Lead Designer
This project reinforced the importance of building a strong, camper-focused brand that goes beyond aesthetics to foster a sense of belonging and excitement. The launch of the new merch, including shirts, stickers, and mockups, was met with enthusiastic feedback, helping to strengthen Amplify Arts Project’s identity and community connection.
This project reinforced the importance of building a strong, camper-focused brand that goes beyond aesthetics to foster a sense of belonging and excitement. The launch of the new merch, including shirts, stickers, and mockups, was met with enthusiastic feedback, helping to strengthen Amplify Arts Project’s identity and community connection.
Creative focus
Creating visuals that resonated with the target audience while staying true to Amplify’s message was a key focus. We tackled this by balancing bold, youth-driven aesthetics with designs that authentically reflected the camp’s empowering and creative spirit. Ensuring each piece of merch felt thematic and aligned with the summer camp vibe required thoughtful design choices and a deep understanding of the community’s energy.
Another exciting challenge was ensuring the designs stood out from typical summer camp merch while avoiding a generic or overly commercial look. I focused on creating original, vibrant visuals that captured Amplify’s unique energy, making each piece feel special and connected to the camp’s creative spirit.
Creative focus
Creating visuals that resonated with the target audience while staying true to Amplify’s message was a key focus. We tackled this by balancing bold, youth-driven aesthetics with designs that authentically reflected the camp’s empowering and creative spirit. Ensuring each piece of merch felt thematic and aligned with the summer camp vibe required thoughtful design choices and a deep understanding of the community’s energy.
Another exciting challenge was ensuring the designs stood out from typical summer camp merch while avoiding a generic or overly commercial look. I focused on creating original, vibrant visuals that captured Amplify’s unique energy, making each piece feel special and connected to the camp’s creative spirit.
Camper Experience & Engagment
A big part of this project was designing merch that felt both exciting and wearable while reflecting Amplify’s bold, musical, and creative culture. I focused on crafting designs that campers would love to wear beyond camp—pieces that felt personal, stylish, and infused with the camp’s empowering spirit, ensuring a lasting connection and token to their experience and time at the camp.
Designing unique camp merch meant creating bold, engaging visuals without relying on generic summer camp themes. I achieved this by focusing on original designs that captured Amplify’s empowering message and vibrant community, ensuring every piece felt meaningful and distinctive.
Camper Experience & Engagment
A big part of this project was designing merch that felt both exciting and wearable while reflecting Amplify’s bold, musical, and creative culture. I focused on crafting designs that campers would love to wear beyond camp—pieces that felt personal, stylish, and infused with the camp’s empowering spirit, ensuring a lasting connection and token to their experience and time at the camp.
Designing unique camp merch meant creating bold, engaging visuals without relying on generic summer camp themes. I achieved this by focusing on original designs that captured Amplify’s empowering message and vibrant community, ensuring every piece felt meaningful and distinctive.
Latest projects
Branding
Graphic Design
Mockups
Orchid Clothing Co.
Creative and bold new look for an eco-conscious clothing brand.
Branding
Graphic Design
Mockups
Orchid Clothing Co.
Creative and bold new look for an eco-conscious clothing brand.
Branding
Graphic Design
Development
Machine Affair
Visual identity and bradning for a muscian and composer.
Branding
Graphic Design
Development
Machine Affair
Visual identity and bradning for a muscian and composer.
