We aimed to bring Orchid’s vision of sustainable fashion to life by designing ethically sourced, on-trend clothing while staying accessible and stylish.
Rowan Dowdall
Lead Designer
We aimed to bring Orchid’s vision of sustainable fashion to life by designing ethically sourced, on-trend clothing while staying accessible and stylish.
Rowan Dowdall
Lead Designer
This project reinforced the importance of creating fashion that goes beyond aesthetics by offering ethically sourced, climate-conscious clothing that resonates with sustainability-minded consumers. The focus on affordability, convenience, and environmental responsibility ensures that each piece not only looks good but also aligns with the values of its wearers. Beyond just clothing, Orchid fosters a community-driven movement by featuring local artists, hosting pop-up events, and encouraging engagement through social media.
This project reinforced the importance of creating fashion that goes beyond aesthetics by offering ethically sourced, climate-conscious clothing that resonates with sustainability-minded consumers. The focus on affordability, convenience, and environmental responsibility ensures that each piece not only looks good but also aligns with the values of its wearers. Beyond just clothing, Orchid fosters a community-driven movement by featuring local artists, hosting pop-up events, and encouraging engagement through social media.
Creative focus
Designing Orchid’s logo meant staying true to the brand’s identity while incorporating the bold, timeless aesthetic of vintage racing brands. We achieved this by blending classic motorsport-inspired typography and iconography with a modern edge, ensuring the final design felt both authentic and enduring.
The challenge was crafting logos that stayed true to the brand’s essence while capturing the bold energy of vintage racing branding. Through meticulos design and typographic precision, we created visuals that felt both distinct and steeped in heritage and inspiration.
Creative focus
Designing Orchid’s logo meant staying true to the brand’s identity while incorporating the bold, timeless aesthetic of vintage racing brands. We achieved this by blending classic motorsport-inspired typography and iconography with a modern edge, ensuring the final design felt both authentic and enduring.
The challenge was crafting logos that stayed true to the brand’s essence while capturing the bold energy of vintage racing branding. Through meticulos design and typographic precision, we created visuals that felt both distinct and steeped in heritage and inspiration.
Brand Identity Focus
One challenge was designing a logo that stayed true to Orchid’s commitment to sustainability while embracing the bold energy of vintage racing brands. The goal was to create an identity that resonated with climate-conscious, fashion-forward consumers—primarily Gen Z and young Millennials in Santa Barbara and Los Angeles—who are looking for ethically made, on-trend clothing that doesn’t compromise on aesthetics.
We achieved this balance by blending retro racing typography, minimalist yet high-impact graphics, and sustainable materials, ensuring the Orchid brand feels as fast, fearless, and future-minded as the community it serves.
Brand Identity Focus
One challenge was designing a logo that stayed true to Orchid’s commitment to sustainability while embracing the bold energy of vintage racing brands. The goal was to create an identity that resonated with climate-conscious, fashion-forward consumers—primarily Gen Z and young Millennials in Santa Barbara and Los Angeles—who are looking for ethically made, on-trend clothing that doesn’t compromise on aesthetics.
We achieved this balance by blending retro racing typography, minimalist yet high-impact graphics, and sustainable materials, ensuring the Orchid brand feels as fast, fearless, and future-minded as the community it serves.
Latest projects
Branding
Graphic Design
Development
Machine Affair
Visual identity and bradning for a muscian and composer.
Branding
Graphic Design
Development
Machine Affair
Visual identity and bradning for a muscian and composer.
Branding
Web design
Amplify Arts Project
Amplify Arts Project is bringing bold, inclusive, camper-driven branding to life.
Branding
Web design
Amplify Arts Project
Amplify Arts Project is bringing bold, inclusive, camper-driven branding to life.
