We crafted striking visuals that amplify each brand’s identity, capturing the essence of movement, lifestyle, and authenticity through bold, intentional, and abstract photography.
Rowan Dowdall
Lead Photographer & Designer
We crafted striking visuals that amplify each brand’s identity, capturing the essence of movement, lifestyle, and authenticity through bold, intentional, and abstract photography.
Rowan Dowdall
Lead Photographer & Designer
This project reinforced the importance of building user-centered features that offer value beyond aesthetics, especially in social networking. The app’s launch exceeded initial user growth targets, and the client received positive feedback on the app’s intuitive design and ad-free experience.
This project reinforced the importance of building user-centered features that offer value beyond aesthetics, especially in social networking. The app’s launch exceeded initial user growth targets, and the client received positive feedback on the app’s intuitive design and ad-free experience.
Branded Photography: Energy in Every Frame
From the stillness of a surfer waiting for a set to the raw turbulence beneath the surface, photography is about more than capturing a moment—it’s about translating feeling into imagery. Each shot in this collection embraces the unpredictability of water, light, and motion, creating visuals that feel immersive and alive. Whether it’s the reflective gleam of the sun off a breaking wave or the cinematic contrast of black and white surf photography, the goal is to create work that resonates beyond the frame. For brands like Salty Surf Housings, Dafin, and others, this approach makes their products and athletes part of a larger story—one that is felt, not just seen.
The challenge in branded photography is striking a balance between authenticity, commercial appeal, and creativity. Capturing the energy of a brand’s identity without over-staging requires being in the right place at the right time—letting the environment shape the shot while ensuring the visuals remain intentional.
Branded Photography: Energy in Every Frame
From the stillness of a surfer waiting for a set to the raw turbulence beneath the surface, photography is about more than capturing a moment—it’s about translating feeling into imagery. Each shot in this collection embraces the unpredictability of water, light, and motion, creating visuals that feel immersive and alive. Whether it’s the reflective gleam of the sun off a breaking wave or the cinematic contrast of black and white surf photography, the goal is to create work that resonates beyond the frame. For brands like Salty Surf Housings, Dafin, and others, this approach makes their products and athletes part of a larger story—one that is felt, not just seen.
The challenge in branded photography is striking a balance between authenticity, commercial appeal, and creativity. Capturing the energy of a brand’s identity without over-staging requires being in the right place at the right time—letting the environment shape the shot while ensuring the visuals remain intentional.
Aesthetic & Approach: Depth, Contrast, Motion
The challenge in shooting water-based photography is harnessing movement while maintaining clarity and impact. The goal isn’t just to freeze action, but to let the motion become part of the composition. Shooting in shifting lighting conditions, working within the fluidity of the ocean, and capturing a subject that never stays still—all while maintaining an authentic, organic feel—pushes the boundaries of traditional commercial photography. Each image is a balance between control and letting the elements take over, resulting in a visual experience that feels just as unpredictable as the ocean itself.
By focusing on a blend of high-speed clarity and intentional blur, the photography evokes the feeling of being in the water—whether caught in the stillness before a wave or the turbulence beneath one. It’s an approach that doesn’t just showcase surf culture but immerses the viewer in it. The use of black and white enhances the drama, stripping visuals down to their core elements: light, shape, and energy.
Aesthetic & Approach: Depth, Contrast, Motion
The challenge in shooting water-based photography is harnessing movement while maintaining clarity and impact. The goal isn’t just to freeze action, but to let the motion become part of the composition. Shooting in shifting lighting conditions, working within the fluidity of the ocean, and capturing a subject that never stays still—all while maintaining an authentic, organic feel—pushes the boundaries of traditional commercial photography. Each image is a balance between control and letting the elements take over, resulting in a visual experience that feels just as unpredictable as the ocean itself.
By focusing on a blend of high-speed clarity and intentional blur, the photography evokes the feeling of being in the water—whether caught in the stillness before a wave or the turbulence beneath one. It’s an approach that doesn’t just showcase surf culture but immerses the viewer in it. The use of black and white enhances the drama, stripping visuals down to their core elements: light, shape, and energy.
Latest projects
Branding
Graphic Design
Mockups
Orchid Clothing Co.
Creative and bold new look for an eco-conscious clothing brand.
Branding
Graphic Design
Mockups
Orchid Clothing Co.
Creative and bold new look for an eco-conscious clothing brand.
Branding
Graphic Design
Development
Machine Affair
Visual identity and bradning for a muscian and composer.
Branding
Graphic Design
Development
Machine Affair
Visual identity and bradning for a muscian and composer.
